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Apple prepares major store reopening for the launch of new iPhones

Apple prepares major store reopening for the launch of new iPhones

To celebrate the launch of its gadgets latest (iPhones 11, 11 Pro and 11 Pro Max, as well as the Apple Watch Series 5), Apple is preparing a whirlwind of reopening and news for its stores around the world.

As we reported, the reopening of Apple Fifth Avenue is more than expected, and more information about the flagship of Apple were disclosed, as we will see below.

Apple Fifth Avenue

In fact, the reopening of the popular store on Fifth Avenue, in New York, is one of the most awaited reopenings by users and by Apple itself, which has done an incredible job in these almost three years of renovation of the place. Now, a report from the Intelligencer shows how the company managed, in part, to transform the place into a “podium”.

The main changes in this reform address this transformation dramatically. Among them, the floor was lowered and the ceiling raised, adding about 2 meters to the height of the store. In addition, the ambient lighting has been improved thanks to the round skylights with stainless steel frames.

Apple Fifth Avenue

With the expansion, the spaces for activities, consultations with Genius and other interactions were also expanded, but something has not changed: the iconic glass cube. As usual, it was redone in the same way as before, since its design is associated with the memory of the company’s co-founder, Steve Jobs.

We have a busy week ahead of us in New York! I can’t wait to show you the beautiful new Apple Fifth Avenue. See you on Friday!

Apple Fifth Avenue will reopen this Friday (9/20) at 8 am local time. From there, it will be open 24/7.


In addition to the store in New York, other points of the company will reopen this week, on September 20, let’s see what they will be?

Apple Bridgewater

Closed in January for a “comprehensive expansion project”, the classic Apple unit in Bridgewater (New Jersey) has been completely rebuilt, in addition to gaining even more space after Apple incorporated an old Abercrombie & Fitch location into the structure of its store.

Apple Bridgewater was inaugurated in 2004 as one of the company’s “mini stores”, at that time with only one door in the city of the same name, until it moved to a larger space in 2008 – now, just over ten years later, the store will open a new change.

The reopening will take place this Friday at 8 am (local time).

Apple Mall of America

Apple Mall of America logo

After several renovations, it was Apple Mall of America’s turn to win the biggest change of all this year. Opened in 2001 in the city of Bloomington (Minnesota), the store is one of the last in the region to provide the new retail experience for Apple starting this Friday.

Like Apple Bridgewater and most recently renovated stores, the new Apple spot will feature a Video Wall to carry out the programming of the Today at Apple it is a Forum for expanded access to creative sessions. As usual, the store will also offer special sessions at the reopening, which will take place on the 20th of this month, at 8 am (local time).

Apple Highland Village

Apple Highland Village in Houston (Texas) closed last July for a round of renovations and upgrades. Now, on the eve of reopening the doors, the company has revealed the look of the new store, which resembles other points of the company in Palo Alto and Santa Monica, California.

The store, installed in the homonymous city, must present a Video Wall in the center of the space, due to the entrances located at the front and back of the place. As seen in other renovations, the corridors will gain new display shelves, as well as a private meeting room and an even larger space for the Genius Groove.

Apple Omotesando

On the other side of the world, in Tokyo (Japan), Apple Omotesando underwent a much talked about reform, which will finally be revealed this week, as we reported a few days ago.

Located on the popular Japanese shopping avenue, the renovation took longer than expected, as the buildings were divided into two parts.

The reopening of the Tokyo store will take place after the reopening of Apple Marunouchi and Apple Fukuoka at the end of last month, so that Apple Omotesando will return with what Apple announced, at this year’s WWDC, of ​​“creative updates” of the program Today at Apple.

Apple Parc Central

Apple Parc Central, opened in 2016 in China, was one of the company’s last stores to be built with Apple’s old retail design; nevertheless, the installation was contemplated with the company’s retail novelties, such as new stands in the lower floor corridors, in addition to a Forum is Video Wall at the top level.

Like all the stores mentioned above, the changes should be revealed on the day of the launch of the new iPhones. Flags covering the windows of the entire upper level were adorned with an Apple logo displayed during this year’s WWDC.

Next changes

Apple Fukuoka

While some stores reopen, another will close its doors soon, but only to relocate. Apple Fukuoka, Japan, will close its activities at its current address on September 28, when the new facility will welcome consumers in the Tenjin District.

It is worth mentioning that, until then, Apple Fukuoka was the only company store in the world that still offered the «The Studio» – basically, the program that gave rise to the Today at Apple.

Apple Fukuoka

In the new location, Apple placed an imposing glass facade and two stone walls that support the front of the store, also housing beautiful trees at the front of the store. flagship.

To celebrate the inauguration at the new address, Apple posted a fun animated video on its page and, like all new stores in Japan, created wallpapers in different formats for each device, check out:

Past reopening

Recently, two other Apple Stores reopened their doors at new addresses, gaining the company’s new retail design and expanding its spaces considerably: I’m talking about Apple Oxmoor, in Louisville (Kentucky), and Apple The Woodlands, in Texas.

Apple Oxmoor

Inside the Oxmoor shopping center, the new Louisville store takes the form of a contemporary shopping establishment, with swiveling doors that open onto the Video Wall it is a Forum intended for programming Today at Apple.

Instead of composite marble, the walls of Oxmoor are assembled from lightly textured stone blocks.

Apple The Woodlands

Meanwhile, Apple The Woodlands received a more traditional update, but the store’s location in the eponymous mall is not beaten by visitors, as its main aisle leads to a direct path to the front door of the Apple Store.

Inside, parallel glass doors welcome consumers to product display tables; at the bottom of the store, a Video Wall sustains the environment for the sessions of Today at Apple, where wooden benches were also placed, as in other stores.

via 9to5Mac: 1, 2, 3; The Loop

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