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Apple postpones new rules to limit tracking on children's apps

In recent months, Apple has been very strict with some apps for children using third party trackers, specifically with regard to data analysis and advertising. It is so true that last May, we commented that the company would limit the collection of information by this software and implement new rules about this movement issue that did not please many developers.

Remember that it all started early this year, when Apple began restricting (or even removing) certain apps that used iOS features to collect user data. After the initial policy, the company announced new rules on app tracking and advertising that were originally expected to take effect next September, but developers are now likely to have more time to adjust to the new guidelines, as announced by The Washington Post.

According to Ma Senior Vice President of Global Marketing, Phil Schiller, the crackdown on some app apps distributed on the App Store came after the company received several complaints from parents and guardians:

Schiller said parents were complaining to Apple about inappropriate advertising shown to their children while using iPhone apps: "Parents are really upset when it happens because they trust us."

Despite the postponement of the implementation of the new rules, Ma notes that it is not moving away from the problem, but that it must act responsibly towards developers, who may have their business affected by the changes.

Some developers have asked us to clarify the new rules, but we often hear from them that there is broad support for what we are trying to do to protect children's (privacy).

As we said, the changes could drastically affect some apps and, as a result, their developers. Gerald Youngblood, creator of the Gaming Videos for Kids app. He told the Washington post Apple's new rules may limit the display of ads in the app, impacting the decision to make the app free.

Tankee should not be confused with applications that are negligent and do not protect children. We thought they (Apple) were banning apps that ignore user privacy and aimed at stealing data from children. We were built with privacy as a base.

Youngblood's argument is weak for one main reason: even under the new rules, application developers could still collect user data through Apple's own analysis software.

That is, the decision would only affect third party tracking services. However, with the postponement, it is unclear when these new restrictions will see the light of day or whether they will actually be in force.

via MacRumors