Every now and then we talk about the huge and technological data centers around the world all powered by renewable energy and responsible for airing services like iCloud, App store, Apple pay, Apple music and much more. What few people know that, even with all this apparatus, the Cupertino giant still needs an outside mill that, by the way, is not cheap at all.
THE CNBC published today a story about precisely this "little help" and revealing an important number: according to sources heard by the vehicle, Apple has a "many years" contract in which pays more than $ 360 million per annum Amazon for its cloud structure, better known as Amazon Web Services which represents more than $ 30 million a month deposited in one of your competitors' account.
Payment means Apple is one of Amazon's most important customers: Apple spends more on retailer cloud services than companies like Lyft and Pinterest whose services depend fully from AWS. And the figures are rising: the $ 30 million a month spent in the first quarter of 2019 represents a 10 percent jump from the same period last year.
This does not mean, however, that the Cupertino giant maintains exclusive deals with the retailer: According to the report, Tim Cook and his class also use the services of the Google to maintain your service infrastructure. In the past, Microsoft also supported Ma.
Nevertheless, Apple's tendency over time to depend less on its competitors: with billion-dollar investments in new data centers around the world (and even considering some boulders along the way), the company will soon be able to rely more on its own infrastructure. It's not easy, after all, to build a server network that powers more than a billion devices around the world.
For now, the old game goes on: old competitors collaborating in areas where they are not competing and struggling with strength in the segments in which they compete. Are the market rules really?