Apple Pay beats Starbucks and becomes the most popular mobile payment method in the U.S.

Apple Pay will arrive in Portugal and more countries in Europe soon

It was a matter of time before the Apple Pay become one of the biggest mobile payment methods in the United States, after all, the Apple user base in the country and the implementation of Apple Card this year are the company’s strengths for this. However, it seems that this moment has already arrived for the company, according to a new survey published by eMarketer.

According to the results of the study, Apple Pay had already become the largest mobile payment system last year, when 27.7 million of Americans used the platform in their purchases. Since then, the service has grown even faster than expected (probably thanks to the Apple Card, launched last August), reaching 30.3 million users by the end of this year.

If the estimates are realized, Apple will be responsible for 47.3% of the total users using mobile payment methods in the USA – more than the customer base of the platform. Starbucks, which should have 25.2 million of users by the end of 2019 (39.4% of the total). For Yory Wurmser, an analyst at eMarketer, the Apple service took advantage of the spread of NFC in PoS to expand.

Apple Pay has benefited from the spread of new systems at points of sale that work with NFC signals. The same trend should also help Google Pay and Samsung Pay, but they will continue to divide the Android market.

In a separate analysis, the Digital Trends predicts that Apple Pay will be available at 70% of retail in the U.S. by the end of this year. In comparison, the Starbucks payment system has accounted for a 40% stake in recent years, but there is a justification for this: it can only be used in chain stores, unlike Apple Pay, which is available to multiple retailers.

Other estimates include the possibility that purchases with mobile payments will reach $ 100 billion this year in the USA; on average, this equates to $ 1,500 per user spent annually, 24% more than the rate seen in 2018.

via iMore