This week has been very important for the News, Apple's news platform. In addition to winning a new advertising option and Apple is investigating ways to allow vehicles with paid content to use the platform as well as those that make everything available for free (like us, ), it is now free for any vehicle that wants to publish its content there.
I explain: when it was launched (for the moment only in the United States, Canada and Australia), only a few vehicles had access to the platform in its entirety. Users can, for example, add MM to the feed news, but here we still don’t have access to the platform (editing tools) to make posts the way we’d like.
Now, as informed by the WIRED (which is one of those that have been on the platform since the beginning, along with about 99 others), the editing tools for publishing content on the News are open to everyone in the countries where the application is already active, of course.
At the same time, Apple also announced a new analysis panel so that publishers can view the respective metrics related to their content made available on the platform so far, none of these vehicles that are currently within the News know, for example, how many people have read their articles.
In a related note, Apple also thought that now, even because of these news, it is time to start highlighting the News.
So, as the Re / code, she has an offline and online campaign that bears the following title: “All the (news category) news you want. All in one place. ” (something like "All the news from (news category) you want. All in one place."
Now hope that the News will also be expanded soon to other countries including Brazil and Portugal, of course.