Now it's gone. Last month, when it reduced prices for Apple TVs and iPods in Brazil, Apple had already “hidden” the third generation of Apple TV (originally launched in March 2012) in its physical and online stores but it was still on sale.
From yesterday to today, however, Apple has sent a general statement informing about the permanent discontinuation Apple TV's third generation; it just undertook to fulfill / fulfill the remaining requests for such a model. From now on, all efforts will be directed towards the current fourth generation model, which runs tvOS.
In Brazil, the “new” Apple TV sold for R $ 1,099 and R $ 1,399 (installments up to 12 times; view, there is a 10% discount), respectively, for the 32GB and 64GB models. In the United States, they go for $ 149 and $ 199.