The Cannes Lions 2019 will be held June 17-21, but Apple has already received an important honor: “Creative Advertiser of the Year”.
Apple has won numerous awards at Cannes, including two Grand Prix last year, for its HomePod campaign and initiative Today at Apple but surprisingly the first time she has won this trophy.
"(This) is a tremendous honor, and that's a little modest," said Tor Myhren, vice president of marketing communications at Apple. “The creative world is looking, and there is so much creative talent that one day you can work at Apple. important to Apple. ”
Other brands that have already won the same honor (which has been around since 1992) include Burger King, Coke, Google, IKEA, Samsung, Heineken, McDonald's, and Unilever.
Myhren represent Apple at the event to receive the award.