Apple Music’s Oliver Schusser takes over from Beats after Luke Wood leaves

Oliver Schusser para a Billboard

Chairs dance in Cupertino – or, more specifically, in its subsidiary Beats.

According to the CNET, the headphone maker acquired by Apple almost six years ago is about to gain new leadership. Its about Oliver Schusser, an Apple veteran who spent the last year playing the role of vice president of Apple Music.

Schusser will replace Luke Wood, former president of Beats who will leave Cupertino at the end of the month to «embark on new challenges». The change has not yet been officially confirmed by Apple, but Apple’s senior vice president of Internet software and services, Eddy Cue, shared the news in an email distributed to employees and obtained by CNET; then the exchange was confirmed by a Beats spokesperson.

In the email, Cue admitted that “the timing change is not ideal ”, considering the challenges currently presented by the Coronavirus pandemic (COVID-19). Despite this, the executive praised Schusser’s work on Apple Music and was optimistic about his prospects for the new venture:

Since taking over Apple Music just over a year ago, the service has seen steady growth under Oliver’s leadership. He is passionate about music and the Beats brand, as well as being passionate about building a strong culture of collaboration with his teams.

At the very least, the change shows that Apple and Beats are closer than ever – and that that rumor fanned a few weeks ago, that Apple could be planning the brand’s death, may have some basis (despite indications to the contrary) . It will be?

Rubén Caballero

While the chairs change places in Cupertino, his former employees continue to be involved in new ventures.

A few weeks ago, we reported that Rubén Caballero – Apple’s longtime engineer and one of the company’s 5G modem development leaders – had been appointed technical advisor to the mysterious startup Humane. Now, Caballero already has a new job, say, really.

The engineer was hired by Microsoft, where he will play the role of corporate vice president of technology and hardware design. More specifically, Caballero will work in the company’s artificial intelligence and mixed (augmented / virtual reality) division, focusing on projects like HoloLens.

Despite this, Caballero will continue to act as Humane’s advisor in his spare time – whatever it is to advise.

via Engadget