Apple's biggest subscription content service, Apple Music receives improvements to try to attract (and retain) subscribers.
THE Apple Music completes five years of activity in 2020 and has more than 60 million subscribers worldwide. However, the streaming of songs from Apple remains far from the market leader, the Spotify, which in April of that year already had 130 million subscribers and 286 million monthly users, considering the listeners of the free plan.
To try to gain a larger number of subscribers, and avoid canceling existing subscriptions, Apple has prepared some news for the Apple Music application on iOS 14, the next update of the OS operating system iPhone, revealed last month during the WWDC 2020 conference.
Apple Music was barely mentioned during the opening session of the event, but Apple's official website and developers who have already put their hands on the system's test version have released some of the new features that will be released to subscribers in spring 2020.
New tab Listen Now
The flap To you, which exists today on iOS 13, be redesigned and given a new name: Listen Now (“Oua Agora”, in literal translation).
Although the For You tab already had suggestions for albums and playlists, Listen Now will have an even greater focus on personalizing and discovering music based on user preferences.
Spotify's recommendation algorithm is one of the great advantages of that service, so it is not surprising that Apple is investing in the ability to offer more pertinent suggestions.
In addition, the design of this flap is more extravagant. The rows of album covers from the current version have given way to new dynamic posters for playlists. There are new animations throughout the app and greater use of the “frosted glass” effect on the play screen.
Apple seems to be confident in users' interest in Listen Now, as it has made it the initial tab of Apple Music in the new version of the app.
The flap Search Apple Music on iOS 13 is extremely underutilized, with only the search bar and two lists: one with the three most recent user searches and the other with the three most common searches among service users.
In iOS 14, Apple renewed the tab with the display in colored pills of the most popular genres and “moods”, elaborate suggestions and specific filters for searches by artists, albums and even by excerpts from the lyrics of the songs.
Another change that has finally been implemented is the inclusion of filters in all categories within the Library. When opening the list of saved albums, for example, just slide your finger down to display the search field and enter the name of the desired album.
For listeners who don't want the music to stop playing at the end of an album or playlist, Apple included a new option called Autoplay, which is represented by an icon with the infinity symbol in the application.
If Autoplay is on, Apple Music adds similar songs to the playlist and starts playing automatically as soon as the songs selected by the user are finished.
Like most iOS native apps, Apple Music wins widgets renewed in the new version of the operating system.
The widget displays the content being touched and allows quick access to singles, playlists and recently played albums.
The above resources, and many others, will be available in the spring of 2020 for all iPhones released starting in 2015. And if you can't get through there, you can download the beta version of iOS 14 and test the system today.
Sources: Apple, BBC, 9to5Mac.