Apple Music promotes iOS 13 “synchronized lyrics” with artist videos

Among the novelties introduced with the iOS 13, launched last Thursday, Apple Music was given a very cool feature called “synchronized lyrics” – which, as its name suggests, shows the lyrics of a song in real time. Now, to publicize the new feature, the platform streaming da Maçã launched another novelty, called “Inspiring Letters” (“Lyrics to Live By”).

The new Apple Music page can be accessed from both iOS and macOS and features videos featuring interviews from popular artists, who talk about the meaning and inspiration behind the lyrics of some of their favorite songs. Some of the artists featured in the new video series are Halsey, Hunter Hayes and Natasha Bedingfield, among others.

The days of being ashamed because you don’t know the right lyrics for your favorite songs are over. Apple Music’s new synchronized lyrics feature highlights lyrics as they are sung, proclaimed or spoken – no matter how indistinct or clear they are. This feature will change the way people interact with the songs they love, putting the words in front. To celebrate this new experience, we showcase the most talented and loved composers in music. Be the greatest artists today who tell personal stories behind the indelible lines that act as priceless life advice or playlists featuring the sharpest songwriters in music history, you’ll have a new appreciation for what your favorite artists are singing, not just how they’re singing.

Although the main page of the novelty is in English, all videos have subtitles in several languages, including Portuguese. In general, the videos are not very long and take an average of one minute.

Also on the new page, Apple Music released a selection of playlists call “Modern Masters” with the highlights of several artists, such as Bebe Rexha, Jack Antonoff, Julia Michaels and more. In addition to publicizing hits of these composers, such lists also incorporate hits that these artists wrote for other people.

At the bottom of the page, there is also a section called “Songwriting Gods and Goddesses”, which highlights some playlists from the “Essentials” category of Apple Music.

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via Billboard