Apple struck a deal with NBA (National Basketball Association) this very interesting week: with the new partnership, users of Apple Music will have at your disposal a playlist with independent artists.
Entitled BASE: LINE, the playlist will be about 40 songs hip hop style and will be updated weekly, according to Jeff Marsilio, NBA senior vice president for new media distribution.
The tracks will also be available on the NBA app and website, and will be used in highlights of games shared on the United States National Basketball Association’s social media.
Many of the songs will come from UnitedMasters, a relatively new label that connects some 190,000 independent artists to the public through direct partnerships with brands.
According to the Bloomberg, Eddy Cue (Apple’s service boss and a well-known Golden State Warriors fan) was involved in the deal. He said that Apple is excited about the partnership and that playlist it was designed to support independent “urban artists” (both emerging and established).
The debut date of playlist, however, was not informed.
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Update Jan 16, 2020 at 16:36
And the playlist is already on the air, as the reader pointed out Erik: