Apple Music organizes a new team focused on country style; documentary trailer with Patti Smith is released

O Apple Music It is an exponentially growing service: the prospects for expansion are the best possible and new records are seen frequently.

Still, record labels and artists (mostly) of the style country point the finger at Ma and other streaming when it comes to including musical style in your services in the same way as other popular genres?

Perhaps these allegations served as a precondition for a new venture by Apple, which decided to take Jay Liepis 13-year employee of the company and a big name within the streaming city ​​of Nashville (Tennessee, United States), to open a new Apple Music office. For the music industry in the city, this is an important step towards a greater adhesion of local artists to the services, since both competitors of Ma (Spotify and Amazon Music) are already there.

"Jay's move to Nashville reflects Apple Music's investment in our constantly growing, diverse community," reported Jason Owen, CEO of Sandbox Entertainment. “The impact that Apple has worldwide on this industry is undeniable and I am pleased that Nashville is a priority for them. Jay's experience of this market together with a longstanding relationship with our city makes this change ideal in all aspects. ”

According to Apple, the country community on Apple Music grew 66% over the past year. Radio "Pure Country" the second most popular of the service, with a growth of 35% per year and, most surprisingly, the playlist "A-List Country", which indicates the hits of the genre, grew by 151%, ranking third among the most popular.

Patti Smith Documentary

Changing musical genres, fans of Patti Smith will have a new documentary on the service starting May 22. “Horses: Patti Smith and Her Band”, directed by Steven Sebring and produced by Jimmy Iovine (Apple executive), a film from the show that celebrates 40 years of the album "Horses".

The documentary features scenes from backstage from the show that took place at the Wiltern Theater, in Los Angeles (California, USA) by Patti Smith's band, who during the 1970s was one of the biggest names in the genre.

The film will be presented today at the Tribeca Film Festival by the director himself, who launches the second documentary about the rock artist. Check out the trailer:

The album itself, of course, is available on Apple Music.

via AppleInsider, The Mac Observer