Apple Music offers new commercial subscription for companies

Screenshot do app Apple Music For Business

Apple is now offering a new subscription type for its subscription service. streaming of music: the Apple Music for Business. The novelty is brought in partnership with PlayNetwork, an American company that helps brands to unite music and technology to increase consumer engagement.

With that, merchants can now purchase an Apple Music license specifically for their establishments – remember that using personal accounts from streaming to play music in commercial environments is illegal, as the use of the personal account must be individual.

Merchants can control music playback using an iPhone or iPad app, different from the standard Apple Music platform. According to a publication by Wall Street Journal, this new system has been in testing for some time in specific stores in the United States and has only now been expanded to retail in general.


Apple Music For Business app icon

In addition to access to the Apple Music library, the subscription includes playlists according to the type of store environment. More than a way to provide merchant access to the service, Apple is also encouraging the disclosure of its platform in these locations, and the company will pay a referral fee to stores when that happens.

THE Spotify, the main competitor of Apple Music, also offers a commercial subscription to its subscribers under the brand Soundtrack Your Brand, available in more than 70 countries.

via 9to5Mac