Just over a year ago, we announced here the agreement between Apple and the famous London record / disco Ministry of Sound, which would place all playlists of the label exclusively on Apple Music. The novelty, of course, would be a full plate for the Apple to attract fans of electronic music and house music; the fact is that now, 14 months later, the contract has already been closed.
According to Music Ally, at playlists Ministry of Sound are slowly returning to other platforms streaming. Several of them are already available in services like Spotify, The Deezer it’s the YouTube Premium – in addition, of course, to Apple Music, which, despite losing its exclusivity, did not cut ties definitively with the label.
It is not yet known if the novelty was already provided for in the contract or if there was any dispute between Apple and the record company to cancel the exclusivity between the two companies. One clue indicates the first option, however: last year, when Ministry of Sound closed the contract with Apple, its channels and playlists on Spotify they weren’t completely deleted – they just had their content removed, but they still existed. This indicates that the record company was already predicting that, in the near future, it would return to the platform.
The news, of course, is not very good for Apple, which is headlong into the competition against Spotify to attract the most different types of audiences. It is not likely that the end of exclusivity, however, will remove so many subscribers from the Apple service.
via Cult of Mac