In the United States, we know that the number of Apple devices is much greater than here in Brazil, for example. Therefore, even though most of the research carried out in different areas brings us only information from the American public, the comparative data ends up being quite valid in the case of Ma devices.
This time, focusing on software, the Fluent analyzed the services of streaming of music and published two very interesting rankings.
According to the survey, 7 out of 10 people in the US consume music every day. Among the youngest, this number increases to 9 out of 10, which is really impressive. And, of these numbers, most prefer free ways to consume the content, which is not different from Brazilians, right?
With that in mind, we can see the chart above, which highlights in the first place our well-known YouTube (66%), followed by not so popular services here, like Pandora (63%), iHeartRadio (47%) and Google Play Music (44%). Only in 5 places do we have Spotify (36%), followed by Amazon Prime Music (19%) in 6 and, finally, by Apple Music with only 10%.
You may not think that much for Apple's service, but, as I mentioned, most rival services offer free options (with advertisements), which really attracts a lot more public. We must also not forget that, even though Apple offers an option for Android devices, its largest user base is iGadgets, which greatly reduces its reach. Another factor to note is that it is certainly more difficult to compete with services that allow you to listen to your music via the web.
Still, the picture changes dramatically if we take a zoom and we only consider paying service users, which comprise 30% of the total number. Of these, you see, the youngest are the most likely to pay to listen to your music.
In this list, Apple Music and Spotify reached the first places in the dispute, with the same number of users (5%) in the age group 35 or older. Ma's service, however, proves to be much more popular with younger payers: 19% belong to the Z generation (18 to 24 years old), while Spotify wins 17% of this audience. Among the so-called “generation of the millennium” (or “generation Z”, from 25 to 34 years old), Apple Music wins 14% and its rival, only 9%. With a very large difference from the last graph, the other services reach no more than 10% in all publics.
The reason why Ma reached the top in the ranking of paid services is not a mystery. After all, if Apple products are the favorites of the younger generations, those same generations are the ones that consume the most and pay, and users are more likely to remain with choices within the iOS ecosystem.
Therefore, depending on what focus each one gives, Ma's service is going either very badly, or very well. 😛 In any case, we know that the user base continues to increase, and we may see even greater growth thanks to the great video content that is expected to be going forward.
via 9to5Mac
