O Apple music has grown at a frantic pace, reaching 60 million subscribers in the process. Concomitantly, the service of streaming Ma has changed a few things in the company's internal phonographic industry, including their own form of broadcasting (in this case, transmitted) by Ma. However, with the future that executives Zane lowe and Oliver schusser are concerned, as reported in a new interview from WIRED UK.
More precisely, Lowe (who is also host of Beats Radio 1) said that the focus of the service is the discovery of new music, and so it intends to further integrate the content of the streaming with Beats 1:
I want more people to hear and discover these things, and I want to integrate more deeply what we do at Beats 1 on Apple Music. I think there are still subscribers who don't realize that Elton John has done over 200 shows that are works of art of their own.
Part of this work is already underway with the reassignment of some of the playlists Apple Music, like the new Rap Life and “ALT CTRL”. In addition, the company is also investing in content that accompanies the process of creating a song or album, as described by Lowe:
Interestingly, Beats 1 is now documenting the creative process (of the songs) in real time, with Vampire Weekend frontman Ezra Koenig discussing the album. Father of the Bride before and after launch on your program Time Crisis, displayed twice a month.
Many of you will remember the iTunes Festival (later renamed Apple Music Festival) or so iTunes Sessions, two Ma productions to promote music and artists with large or intimate performances. With the expansion of Apple Music, however, the company has halted these projects, but Schusser wants you to know that the Apple Music Festival has not exactly died.
We never retired the iTunes Festival (sic). We just paused it.
Although it has not held its well-known festival for some time (the last edition was in 2016), Ma has been focusing on spreading emerging artists in its physical stores around the world, something Schusser says it plans to keep. In addition, the company intends to do more livestreams of new albums such as Shawn Mendes's presentation before the release of his latest production.
Executives also reported that Apple Music was able to extract some useful data from the users' habits. pre-add albums to your accounts before they are officially released:
It turns out that users are four times more likely to complete an album if they add it to their collection before and almost twice as likely to hear it again. They also listen to music four times longer than other Apple Music subscribers.
Schusser also revealed that Apple Music has a staff of staff who listen to the songs and transcribe the lyrics to make sure they are as accurate as possible for the new sync lyrics feature of iOS 13 (no, the company doesn't go into is a lyrics site to copy and paste the lyrics to your service).
Finally, Schusser reaffirmed Ma's commitment to artists and songwriters after a few years ago's policy catalyzed by no less than Taylor Swift in which Apple initially would not pay royalties for playbacks performed in the free Apple Music trial period (which was later reconsidered). According to the executive, Apple "believes that artists should be paid" and that "music should not be free".
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