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Apple Music and Ministry of Sound label sign exclusive contract

Connoisseurs of the world of dance music and dance clubs are certainly familiar to the name Ministry of Sound, which baptizes a legendary London nightclub and which, over the years, has expanded to also name parties around the world and further develop its own record label, one of the pillars of the development of the house music.

Now, as the Variety, O Apple Music is giving an important shot to reach this audience with an exclusive contract with the disco / record label, which will start to publish its celebrations playlists only on the platform streaming of Ma.

The first playlists MoS will appear on Apple Music from the next 4th; on the same day, the lists published by the group on Spotify and on other competing platforms they will be deleted. The move, incidentally, is a hard blow for the Swedish giant streaming for l, playlists how "Dance Nation" and "R&B Mixtape" have hundreds of thousands of followers.

In addition to being an interesting card for Apple, the move also makes perfect sense to Ma, after all, she wants to continue putting her option of streaming as superior in the content curators and in the names that attracts to your side of the fence. Spotify, on the other hand, must continue to do what it knows best: algorithms, taste prediction and social functions.

Each to his own side, and the public chooses what he likes most. N?

via AppleInsider