It is not today that the discussion involving prices of products / software from companies like Apple, Microsoft and Adobe are questioned. And no, it doesn't just happen in Brazil. As we have already said, in Australia the government decided to intervene and questioned these companies, demanding an explanation of why the higher values charged there compared to other markets, such as the American one.
Apple Store, Perth City, Australia.
The prices of the products sold by them there in the land of the kangaroo are, on average, 50% more expensive than those practiced in the United States, still lower than those practiced in Brazil. According to Reuters he informed, not all answers are satisfactory, but at least for some inquiries they had something concrete to say.
Speaking of Apple, she defended herself by stating that some of their products are priced similar to those in the US. Regarding the price differences found in the iTunes Store, the company's justification is that copyright holders determine the amounts to be charged depending on the country where the content is offered.
Microsoft stated that prices are set according to the local market / competition. However, the company declined to comment on a particular case in which Australians have to pay almost twice as much as Americans for a software package. For the Redmond giant, consumers will say if the price is fair, buying the product or not.
Adobe explained that consumers are forced to buy the company's software on the Australian website, which is generally 167% more expensive than the American one. The reasons for this are two: 1. Australians would have a more personalized service, and 2. investments in marketing, wages and higher costs are also reasons for the discrepancy in prices.
It's in Brazil? When will the day come when we will get an explanation for the prices practiced here? Would this explanation have any effect in practice? I have my doubts