There are plenty of examples of programs that had to resort to the cameras of iPhones because of the pandemic Coronavirus (COVID-19): only in recent weeks, we speak here of the cases of “American Idol”, “Parks and Recreation” and the new Apple TV + series, “Fraggle Rock: Rock On!”.
For the group of programs above may gain a new member: nothing less than the Worldwide Developers Conference (WWDC) 2020 – which, as we already know, will be carried out completely remotely for the first time in history.
At least that’s what the insider Mark Gurman – he shared a recent post from 9to5Mac, referring to a report by TechCrunch that spoke precisely about the use of iPhones for the production of “American Idol”, and commented that the same technique could be used by Apple at its next developer conference:
Gurman did not bring more information about the assertion, but it is already possible to make some hypotheses from the above tweet. Certainly, Apple will use professional equipment to broadcast the opening keynote for the next WWDC (which is the event attended by millions of people around the world); at developer sessions, on the other hand, may be transmitted by iPhones.
It makes sense: since WWDC often hosts several sessions at the same time, employing iPhones on broadcasts would save Apple a lot of money – since there would be no need to hire multiple film crews or rent multiple professional equipment kits.
In addition, such an action would be a great opportunity for Apple to disclose the transmission quality of its own smartphones: you can bet that if Gurman’s information proceeds, Apple will not tire of shouting to the four corners that the sessions broadcast from WWDC20 with iPhones. We will see.
More information about Mari “American Idol”
Returning to the report of TechCrunch, she brought some more information on the use of iPhones for recording the final episodes of the season “American Idol”.
In our original post, we had speculated that the production of reality show had sent the most powerful smartphones from Apple to the participants and jurors, and it really is the case: each member of the program received a kit with three iPhones 11 Pro, tripods and a ring light, for lighting. Remotely, the attraction’s producers helped participants and judges to position smartphones and accessories.
Apple, of course, sent a statement to the report to take a little time out of the moment:
We know that people are relying on their favorite programs while they are at home, and we are very happy to be part of that process with the team. “American Idol”. IPhone offers a unique solution to deliver professional broadcast quality video in the palm of your hand, while keeping your production team and talent in front of cameras safe in your homes.
So yeah, right.
iPhone 11 Pro and 11 Pro Max
Cash price: from R $ 6,299.10Installed price: up to 12x R $ 583.25Colors: space gray, silver, midnight green and goldCapabilities: 64GB, 256GB or 512GBLaunch: September 2019