Apple may produce original podcasts for its platform

Apple may produce original podcasts for its platform

THE Podcasts it is an Apple application that exists without making much noise: it is there, fulfills its function with relative dexterity (although without many of the resources of more advanced competitors) and does not generate money for Apple. That, however, may change soon.

According to a report published today by Bloomberg, Apple has plans to, as it did with Apple TV, anabolize its podcast platform – that is, to give it more visibility and audience through superior investments and even the production of original content.

There is still no more information about the strategy that Apple would adopt in this market that is still unexplored for it, but the idea here is precisely to go after its biggest competitor in the segment. THE Spotifyafter all, it is making significant investments in the area of ​​podcasts, with original programs by American personalities and the acquisition of companies in the area. In fact, only the Bloomberg has already made Spotify’s shares drop by about 2% – which shows that the market really sees potential in Apple’s arrival in the segment.

On the Apple side, the renewed focus on podcasts can be seen in news that has already taken place: macOS is about to win an app dedicated to programs, and last year Apple launched an app dedicated to podcast producers, where production statistics can accompanied.

It is unlikely that Apple will charge for a supposed platform of original podcasts: it is most likely that the catalog will be made available for free (or, who knows, with the subscription to Apple Music) and its main function will be to attract more customers to the content ecosystem. digital image of Apple.

The result of all this, however, only time will tell. Let us wait.

via MacRumors