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Apple may have acquired startup Fashwell, which specializes in image product recognition

O MacRumors reported that Apple may have acquired the startup Fashwellis the creator of a technology based on artificial intelligence capable of recognizing products in images and thereby facilitating the process of selling such products to interested persons.

The purchase has not been confirmed, but the indications are strong. That's because the cofounder and CEO of startup, Matthias Dantone, and CTOs, Lukas Bossard and Michael Emmersberger, have recently updated their curriculum stating that they have been working at Apple since last January in the machine learning area (machine learning) that is, the chances of the acquisition taking place at the end of 2018 are high.

O MacRumors He also indicated that five of six other Fashwell former employees are with Apple, with many of them also on the machine learning team. The Fashwell website is still live, but has not been updated since late 2018 as well as the company's Twitter account.

Fashwell startup website

In addition to visual photo search technology, the API created by Fashwell supports tags, which basically makes any image compatible with the visual search feature; The tool also offers a visual recommendation (when recognizing a product, others may be suggested based on this).

The speculation of MacRumors Apple may use such technology to enhance its customers' shopping experience, either through the Apple Online Store or the Apple Store app.