At the end of 2013 (!) Things were moving towards that, and now it really turned: according to a report by Associated Press, Apple Maps are used today three times more that Google Maps on iGadgets.
Google's solution is still undeniably superior to Apple in many ways, but the fact that it already meets the needs of many, many people. In addition, the fact that it is embedded in iOS contributes a lot to its greater popularity and Apple knows it well.
According to data collected by AP, Apple today receives more than 5 billion requests related to maps per week and obtain business, traffic and other information from more than 3 thousand different sources. One of the most recent to enter this cake was Foursquare.
For 2017-18, it is estimated that Apple may take a step further in its Maps and adopt a geographic base of its own. Meanwhile, it has been gradually expanding the Flyover feature, a hidden app has already emerged that makes positioning on maps indoor and is also collecting data / photos on streets in different countries.
For those who do not even consider giving Apple Maps a new chance, the Google alternative is available free of charge to anyone who wants to download and make no mistake: the entry of Ma in the segment has certainly helped to improve it even more. In the end, we are the ones who win.