Apple loses to Samsung in smartphone sales with OLED screens

Apple loses to Samsung in smartphone sales with OLED screens

Yesterday (12/26), we commented on a survey by Counterpoint Research that crowned (officially) the iPhone XR as the most popular smartphone of the year. While this model (which is equipped with an LCD screen) did very well, such success was not seen in the versions with displays OLED – in this case, top-of-the-line iPhones.

According to a new publication by the firm, Apple lost leadership of the OLED display device sales ranking (or derived from it, such as AMOLED) to Samsung; more precisely, the South Korean giant snapped up 45% of that market, while Apple came in second with just 16%.

Despite highlighting only Samsung and Apple, CR claims that Chinese brands are coming with everything, since even their intermediate devices now have AMOLED screens.

Samsung remains the leading smartphone supplier [com telas OLED]however, all leading brands have launched their flagships in 2019 with OLED or AMOLED displays. Chinese manufacturers like Huawei, OPPO, Vivo and Xiaomi have now adopted AMOLED panels on their mid-range devices (ranging from $ 300 to $ 500) to differentiate their products.

With this, CR infers that the growth in the implementation of AMOLED screens in intermediate devices will be remarkable, and that the sales of devices equipped with this technology should exceed 600 million units by the end of 2020 – a 46% growth compared to this year’s sales.

Although OLED is the preferred choice of smartphone brands, there are still some obstacles that delay the mass adoption of this type of display, such as production capacity. Currently, Samsung alone takes care of almost 90% of the total manufacturing of these panels on the market.

Despite this, other manufacturers like BOE, Tianma and CSOT are in rapid transition – but it may take some time to reach a good volume. In addition, most other brands of entry-level smartphones (which cost less than $ 200) will continue to use LCD screens. Precisely for this reason, the “popularization” of OLED on smartphones should not occur in the coming years.

So far, rumors about the next generation of iPhones have been mismatched as to the number and material of the displays. While there is a possibility that the company will launch four models (all with OLED screens), it is also expected that the line-up continue as it is today: only the flagships being equipped with OLED screens – which, in fact, could gain a good improvement in 2020. We will see…

via Gizmochina