Apple has several (and huge) teams that specialize in design around the world, but the “elite troop” of industrial design, reporting directly to the CDO Jony ive In an ultra-secretive portion of Cupertino, a much narrower group is just over 20 highly talented individuals who are directly responsible for creating some of the most iconic products of the past decades.
The problem that the team seems to be undergoing a dissolution process: as reported by the Wall street journal, at least three members have left or are about to leave Ive's design core.
Citing close sources on the subject, the newspaper stated that Rico Zorkendorfer and Danielle de Iullis which together add up to 35 years of experience at Apple left the design team recently. Julian Hnig, in turn, plans to take the same course in the coming months.
While de Iullis and Hnig declined to comment, Zorkendorfer stated that he was asking Ma's accounts to take a break from working life and spend more time with his family, adding that he feels privileged to have had the opportunity to work with the core. of company design.
The three exits represent a very rare event for the group, considered an extremely harmonic “machine” and with few casualties over the years. According to the newspaper, the event is not free: the prestige of the team that, during the years of Steve Jobs, was considered untouchable and received more attention from the CEO than any other sector is not the same as before.
The reason for the change is likely to be Apple's new focus on the Services sector, but that doesn't mean Ma is relegating the importance of design to a smaller place. According to Zorkendorfer, the transition simply signals that a new generation of designers is coming to know if this new generation will be able to repeat the resounding successes of its predecessors.