Avi Bar-Zeev

Apple loses talent in AR and appoints the area’s first marketing director

Amid so many new (and old) projects, it is natural for Apple to make some changes (read: hiring and firing) in its staff. Recently, such changes reached the Apple AR / VR team – which “lost” a great talent, but won its first head of marketing – among other comings and goings from Cupertino.

Avi Bar-Zeev

Avi Bar-Zeev

Just over two years after joining Apple, the augmented reality engineer and co-inventor of HoloLens, Avi Bar-Zeev, left the company last month, as informed by Variety. The engineer worked on the secret Apple project that encompasses some of the company’s possible future AR / VR products, such as “Apple Glass” and others headsets of virtual reality.

More precisely, Bar-Zeev was a senior manager on the team that develops these technologies at Apple; in his LinkedIn profile, the engineer explained that he led an “experiment prototype project” and that he “developed key prototypes to prove concepts” during his time at Apple.

Apple did not officially comment on the engineer leaving, but Bar-Zeev told Variety (and also disclosed on his Twitter profile) that it has been a smooth process and that he plans to work with AR / VR consultants while “chewing” the next big thing [da Apple].

As an intrepid reporter asked me to comment, I will share this with you too …

I left my position full time at Apple in January. I had the best exit imaginable. I only have good things to say about Apple and I will not comment on specific product plans.

As we said, Bar-Zeev is known for helping to found and invent HoloLens, Microsoft’s holographic mixed reality computer. In addition, he is responsible for bringing together the first AR prototypes and user interface concepts, having also worked at Amazon, Google and Disney.

Frank Casanova

Leaving the team of engineers, but still speaking of the Apple AR team, the company named the former iPhone marketing officer and employee, Frank Casanova, as its first augmented reality marketing director, as the Bloomberg.

Casanova joined the Cupertino giant in 1988, when he took over as product manager, and worked for several years as senior director of partner marketing at Apple. Since the launch of the first iPhone in 2007, the executive has been part of the marketing team at gadget flagship of Apple.

According to Casanova’s LinkedIn profile, he is now responsible for “all aspects of product marketing from Apple’s augmented reality initiative”. This may mean that the decision to appoint an AR marketing chief points to the launch of even more Apple services (or products) in the future, as highlighted by Bloomberg.

In addition, the site reiterated that Apple is planning to launch an iPhone with a TrueDepth rear camera in 2020. The information matches what the analyst at TF International Securities, Ming-Chi Kuo, suggested last September.

Dr. Christine Curry

Dr. Christine Curry

In addition to projects involving augmented reality, Apple is also working on a new health program called AC Wellness, which includes clinics aimed at serving company employees and their families.

Since the announcement of this endeavor (almost a year ago), Apple has been hiring doctors and other health professionals who will compose the staff of this program. This time, the big news is the hiring of the obstetrician Dr. Christine Curry, which should reinforce the Cupertino giant’s efforts in women’s health, as informed by CNBC.

Before joining Apple, Curry worked for the American NGO Kaiser Permanente, also serving at a Massachusetts women’s prison and at the University of Miami Medical School, where she specialized in the Zika virus.

AC Wellness clinics were expected to open at the end of last year, but Apple has not released any information or news about the program in months. In an interview with CNBC released earlier this year, Apple CEO Tim Cook said Apple’s biggest contribution to humanity is its health resources.