In an unreasonable attitude, Apple has published on its website for developers a page with guidelines and reminders so that they have no problems approving their apps / games. However the coolest is at the bottom of it: a graph / ranking showing the main reasons for rejections.
According to Apple, 58% of app rejections are for 10 most common reasons.
14% More information needed.8% Rule 2.2: Apps that have bugs will be rejected.6% Did not meet the terms of the Development Program License Agreement.6% Rule 10.6: Apple and our customers put a high value on simple interfaces , refined, creative and well thought out. They do more work, but are worth it. Apple sets a high standard. If your user interface is complex or below very good, it may be rejected.5% Rule 3.3: Apps with names, descriptions or screenshots not relevant to the content of the app and its functionality will be rejected.5% Rule 22.2: Apps that contain false, fraudulent or misleading representations, or use names or cones similar to those of other apps will be rejected.4% Rule 3.4: App names on iTunes Connect and shown on a device must be similar, so as not to cause confusion.4% Rule 3.2: Apps with sample text will be rejected.3% Rule 3.8: Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be modified / deleted by Apple.2% Rule 2.9: Apps that are in “beta”, “demo”, “trial” or “test” versions will be rejected.
If you are a developer, stay tuned to these tips to avoid problems and / or delays in launching your project.
The page “App Review” it also brings a lot of important information related to this process.