Unlike the smartphone market, smartwatch makers are celebrating the number of sales and continued growth of the segment primarily Apple. Not surprisingly, the gadget Ma's dress came out ahead (once again) and was the most popular device in the category in the 12 months prior to last November, as the NPD Group.
According to the report, the number of smartwatches sold between December 2017 and November 2018 has grown 61% compared to the previous period. Corresponding sales in dollars also rose, totaling about $ 5 billion last year (a 51% jump over the previous year).
While Apple remains the market leader, the new NPD study found that the top three manufacturers in this segment (Apple, Samsung and Fitbit) accounted for 88% of sales in the period.
Weston Henderek, director of analysis at the firm, said the greater "independence" of these smartphone devices proved to be a "tipping point" for consumers, who used their phones less to receive notifications, send messages and control smart home accessories. .
However, Swiss watch manufacturers such as Fossil and fitness-focused brands like Garmin are working to increase their market share as they continue to expand into the smart watch category.
Other NPD data include the adoption of smartwatches by age group: in the United States, this percentage has grown among adults, jumping from 12% (in December 2017) to 16% last year. Still, the big target of this market has been the youngest group (18 to 34 years), which adds up to 23% of the total buyers.
But that may change soon; According to NPD, heart health features, such as those included in the Apple Watch Series 4, could significantly increase the popularity of these gadgets among the older population in 2019 but we will only know this next year when the company releases the next report. referring to sales at the end of 2018 and 2019.
Apple Watch Series 4
in Apple
Price: Starting at R $ 3,599.10Installment Price: in at 12x of R $ 333,25Sizes: 40mm or 44mmMaterials: aluminum or stainlessFeatures: GPS or GPS + CellularColors: miscellaneousRelease: September 2018
via 9to5Mac
