Chart with the smartphone market safe in 2019 - Counterpoint

Apple leads smartphone market with built-in security chip

Smartphones are part of our life in a way that we can only measure when we are without the phone (either by loss or theft). And at those times, it is very important to know that your device manufacturer takes steps to protect sensitive information stored within it. This was the subject of a new study by Counterpoint Research.

According to the company, sales of smartphones with some type of built-in security hardware grew 39% year on year in 2019, with SE-based systems (secure element, or secure element; used by Apple and Huawei) representing 89% of sales, while those with PUF (physically unclonable function, or physically non-clonable function; used by Samsung) representing 10% of sales in 2019.

Smartphone users are increasingly storing personal and professional data, including [informações de] digital banking, payment and financial information on smartphones. This attracts cyber attacks with victims losing real assets, such as money, personal data and privacy. Protecting smartphones should be a high priority for the industry.

Traditionally, mobile security was mostly about software applications; however, as threats increase, it is necessary to protect hardware at one end and data at the other. There is a growing need for end-to-end security. Currently, secure chipsets like SEs, PUFs and TPMs[[trust platform module, or trusted platform module]built into the smartphone is the best solution to meet your growing security needs.

Chart with the smartphone market safe in 2019 - Counterpoint

In this regard, Apple (which started using the chip Secure Enclave on iPhone 5s) is the leader in the secure smartphone market, with 42% of the market. It is worth noting, however, that the company lost 18 percentage points from 2018 to 2019; Huawei, in turn, grew 13pp, while the rest of the market remained stable.

These chips are not necessarily created / produced by the smartphone manufacturers themselves – in the case of Apple, yes, since we know how much the company values ​​being responsible for the most relevant components of the device. Analyzing the market with this perspective, we have the following distribution:

Chart with the smartphone market safe in 2019 - Counterpoint

Regardless of who is at the front, it is good to see that many manufacturers are selling safer devices that can better protect our information.

via Patently Apple