You may not remember with all this focus on the iPhone and Apple Watch for some time now, but Apple also makes computers, and, let me tell you, they are really good. Proof of this is that Apple is leading the 13th consecutive year in the ranking of consumer satisfaction of personal computers in the American Customer Satisfaction Index (ACSI), one of the most respected indexes in the research industry.
Research, it is worth noting, encompasses all types of personal computers, that is, desktops, laptops and… tablets. THE Cupertino giant maintained the same 84 points out of 100 as last year, which proved to be sufficient to preserve its leadership.
However, it is good to keep an eye out: Samsung, in its second year participating in the survey, grew a lot and reached 83 points (out of 78 in 2015), that is, it is on Apple’s tail. Next we have the Amazon with their low-cost tablets, earning 80 points, followed by Acer, ASUS, Dell, HP, Lenovo and Toshiba.
Interesting (or perhaps worrying?) To note that, of all the companies in the ranking, only Apple and Dell did not show growth in consumer satisfaction year on year. Overall, the segment saw a rise in the average rating, from 77 points in 2015 to 78 this year – the industry’s first rise in three years.
Let us also remember, however, that Apple’s apparent inattention with its line of computers reflects its update time. The most recent iMac update, for example, is over a year old; while the most distant, the Mac Pro, happened an unimaginable 1,013 days ago. Let’s see what Apple has to say about it in the coming months …