Apple leads J.D.Power ranking of satisfaction with smartwatches

The satisfaction ranking J.D. Power well known in the United States. iPhones and iPads dominated him for a long time until some other company really bothered Apple. Now, in the first study involving smartwatches, Ma continued with its good performance, taking first place.

The survey took into account the opinion (satisfaction) of 2,696 users who purchased smartwatches in the last 12 months, following this order of importance: ease of use, comfort, battery life, price, resistance / durability, screen size, style / appearance, reliability, available applications and customer service.

J.D. Power Ranking for Smartwaches

With a maximum possible score of 1,000, the Apple ranked first with 852 points, followed by Samsung (842), Sony (840), Fitbit (839) and LG (827). The average satisfaction was 847 Apple was the only one that got a note above. The highlights of the Apple Watch were due to comfort in use, style / appearance and ease of use. Overall, 19% of smartwatch owners said they had one or more problems. Within this universe, 19% of complaints involve a problem with the battery (not lasting all day or even not charged), 23% difficulty in personalization and 22% chargers that broke.

On a related note, Samsung ranked first in the fitness bracelet ranking (859 points), followed by Garmin (836).

(via Apple World Today)