Apple joins Tiffany to support mining restoration program
Apple today announced a new partnership with the NGO RESOLVES to look for innovative ways to responsibly obtain gold in mining areas. More precisely, Ma join the program Salmon gold, created by RESOLVE, an American luxury jewelry brand Tiffany.
Since the introduction of Salmon Gold's efforts in 2017, the NGO has been connecting local miners, environmentalists and government agencies to remedy mining damage in Alaska and Yukon (Canada). Some of the main problems to be solved in the regions are related to the fish breeding cycle, which has faced the negative consequences of mining activities.
Understanding Apple's efforts to restore and preserve the environment, the company is dedicated to raising gold for some of its products even more consciously by supporting miners participating in the Salmon Gold program or otherwise investing in the restoration. mining points in the regions where they work.
According to Apple's head of vendor responsibility, Paula Pyers, the company aims to encourage sustainable methods of industry evolution through the RESOLVE initiative.
As we continue to increase our use of recycled materials, we are looking for innovative solutions to responsibly obtain gold. The partnership with Tiffany, a pioneer in sustainable sourcing, as well as RESOLVE, ensures that Salmon Gold can be an example of how the industry can evolve.
RESOLVE predicts that over 28kg of gold will be refined this year in line with the program, a considerable increase over last year's production. In addition, the NGO says it analyzes all the gold used in Apple's supply chain from mines to refineries.
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