Until a few years ago, before basically becoming the epicenter of the company's new service strategy, Apple TV was considered a "hobby" This is a product with low sales but consistently well-rated by its consumers and, perhaps, with a prominent place in the company's catalog. Now everything is designed so that the HomePod Take this place.
In Canalys latest study (PDF) on the global market for smart speakers, Ma ceased to rank among the top five manufacturers in the segment and entered "others", which encompasses the entire remaining universe. That is, HomePod still does not get a particularly warm reception from the public, even with regular Apple advertising and even a reasonable cut in its price.
It is true that the fact that Apple has entered the cake of secondary manufacturers has some explanations: the main one being that China has overtaken the United States as the main consumer market for smart speakers. The Asian country saw sales of these devices grow by 500% in the first quarter of 2019 over the same period last year; with that, he got 51% From smart speakers sold worldwide the US got 24%.
With the Chinese domain of the category, much of Top 5 It stuck with local businesses because the Chinese are increasingly inclined towards companies created within the Wall, as we saw again yesterday. Not surprisingly, Amazon it took the lead in the category, grabbing 22.1% of the market and 4.6 million devices shipped. Google, Baidu, Alibaba and Xiaomi completed the first five places all with growth except Baidu, which has recently entered the market and has already achieved great success.
Does Apple need to create a cheaper version of HomePod to compete with more strength in this market or is the company comfortable in its current position?