From time to time, Apple engages in some sort of to the philanthropic to help people in need, low income or affected by natural disasters. Whether the whole thing is motivated by a genuine desire to help the less fortunate or simply an act of self-promotion (or something in between) is the argument; The fact is that we already have a new action of its kind.
As recently announced in the social media, Apple has joined host Ellen DeGeneres and former first lady of the United States, Michelle Obama, by donating a range of Macs and iPads to students and teachers at an elementary school in Washington, D.C.
The school in question, the Randle Highlands Elementary School, consisting mainly of low-income students, is located in an impoverished area of the American capital. A by giving iMacs institution, a MacBook Air every teacher and one iPad for each student; the school also receives a donation of $ 100,000 and building a new basketball court.
The donation is part of Ellen’s Greatest Night of Giveaways, a series of programs in which the host joins personalities and companies (such as Apple and Michelle) to help people and groups in need with donations and gifts. The series began airing yesterday on NBC and will continue with other actions for the next few nights.
Tim Cook celebrated the action on Twitter and you can watch the video of the gift delivery below.
Beautiful, isn't it?