THE Brazilian smartphone market undoubtedly very different from the American especially when it comes to Apple. While here the prices of iPhones are very high and the average purchasing power of the Brazilian is low, there the prices are very reasonable even more considering the purchasing power of the average American. Not surprisingly, in Brazil, Android largely dominates the market with more than 90% of market share.
Although we know the representativeness of mobile platforms, we hardly see information from market share about manufacturers. And for a simple reason: as informed by the Tecnoblog, these data are not shared with the press and are restricted to customers of research firms (manufacturers and / or operators) for contractual reasons.
Fortunately, a report from the market analysis company GfK ended a little of this mystery and showed us that Samsung, by far, the most successful manufacturer in Brazil followed by Motorola, LG, Apple and Alcatel.
Check the ranking and market percentages:
See that there is a good distance between the top three; from Apple to Alcatel, things are pretty tight. of course, Ma is positioned here in a very different way from these other manufacturers. Currently the cheapest iPhone sold in Brazil costs R $ 3,199, a price well above smartphones from Samsung, Motorola and LG that we can find for a. There is no way: this is reflected directly in the market share from the company.
Perhaps Apple isn't even concerned with having a large market share here. As we know, her profit margin is huge and, with this 5%, I venture to say that company should have a more interesting financial result than Motorola itself with its 17.8%.
In short: Apple definitely cannot fight on an equal footing with Samsung, Motorola and LG, at least not with the weapons (devices) it offers today. It remains to be seen whether or not the company is satisfied with its performance on Brazilian lands.
Some other points in the GfK report also deserve to be highlighted, as highlighted by EXAME. In general, three trends motivated the exchange of devices in Brazil: 1. better quality cameras; 2. larger screens; and 3. support for 4G networks.
To give you an idea, in 2014 only 1% of smartphones sold had a front camera of 5 megapixels or more; in 2015, that number rose to 25%. In 2014, handsets with support for 4G networks represented only 5% of sales; last year, the number jumped to 28%. J sales of devices with screens of 5 or more inches jumped from 10% in 2014 to 41% in 2015! Interestingly, the iPhone 6s Plus covers all three of the characteristics desired and sought after by Brazilians.
We will see if this Brazilian scenario changes with the imminent arrival of the iPhone SE