The initiative of Apple cleaning in the App Store is going far beyond just removing outdated apps or those that fall outside of their current Terms of Use. That's because Ma is rejecting apps that reveal their title price, as the VentureBeat.
Several developers have reported that, since last month, their applications have been rejected when submitting them for review by the App Store. Along with the rejection, they receive a message explaining the reason for this:
The name, cones, screenshots, or previews of the application that appear in the App Store include references to the price of your application, which is not considered part of the metadata of these items.
Remove all references to your app's price from the name, including any free or discounted references. If you want to announce changes to the price of your application, it would be appropriate to include this information in its description. Changes to the price of your application can be made in the “Prices and Availability” section of iTunes Connect.
Apple even advised against this practice in its guide for developers, because when adding "Free" (“Free”) in the title, automatically attract more public eye. This time, however, the company is really taking action against this and the measure was confirmed by a representative of Ma; however, he offered no further information.
For now, it appears that this is affecting only new apps (or updates), given that many apps, for example, Disney’s game “Where’s My Water?”, Are still on the App Store with "Free" both in title and icon and in screenshots.
Although there is still no evidence, this will probably also apply in other countries in our case, the words "free", "free" or "free" should also be used.
(via MacRumors)