This year, more precisely on February 7, the 50th edition of the Super Bowl the grand final of the National Football League (National Football League, or NFL).
For the first time since Super Bowl XXXVII, in 2002, the event returns to California and will be held at Levi’s Stadium (in the city of Santa Clara, about 15km from Cupertino). Mainly for this reason, Apple will be one of the sponsors of the Super Bowl 50 Achievement Committee (Super Bowl Host Committee), along with other companies like Uber.
The amount invested by each sponsor was not disclosed by the event organization, but the total reaches US $ 50 million. As supporters of the Committee itself, their brands will not appear in games and they will also not have spaces for commercials. According to Yahoo Finance, sponsorship as a Silicon Valley “brand”, the possibility of having an entourage in the game and there is also an aspect of charity involved. Super Bowl 50 will also be broadcast live on Apple TV.
Also according to the report, Apple would have been the first company to show interest in the sponsorship of the Committee "due (of importance) to Silicon Valley".
(via Fortune Tech)