Apple is expected to present new iPhones, Apple Watch 4G and Apple TV 4K / HDR at a special event on September 12 [atualizado]

The date September 12th (a tuesday) not new to a possible Apple special eventafter all, it was already ventilated by the french site Mac4Ever a few days ago. Now, however, the rumor has gained more force for a simple detail: who is speaking the Wall Street Journal, which admittedly has good sources within Apple even though they cited sources from Dow Jones.

For the past five years, for example, events have been held on the following dates:

  • Wednesday, september 7, 2016
  • Wednesday, september 9, 2015
  • Tuesday, September 9, 2014
  • Tuesday, September 10, 2013
  • Wednesday, september 12, 2012

Taking this history into account, September 12th makes perfect sense. It now remains to be seen where the event will take place.

The will of the company will certainly accomplish it in Steve Jobs Theater, new auditorium for 1,000 people built inside Apple Park. However, as much as the auditorium may be ready (only Apple has this information), Apple Park as a whole is still under construction and it may take a little longer until everything is properly completed.

Apple Park August video

Even so, the company can make a great effort to give a good speed to things around the Steve Jobs Theater, making the presentation of the “iPhone 8” (which marks the ten years of the iPhone's arrival on the market) happen in its new campus which is still a beautiful tribute to Jobs.

If it is not possible to hold the special event inside Apple Park, the company will be able to opt for the traditional spaces where it usually holds its events (in San Francisco, for example).

For this special event, in addition to the “iPhone 8”, the launches of the “iPhones 7s / 7s Plus” are also expected (the devices will not necessarily have these names, but three different models are expected now in 2017), of the new Apple Watch ( that would win a model with cellular connectivity) and Apple TV 4K / HDR.

If the event takes place even on September 12, Apple should release the invitation to the press between today and September 5. We will keep an eye on it and, of course, we will have complete coverage of everything here on !

via MacRumors

Update by Rafael Fischmann 08/29/2017 s 15:03

Citing own sources, the TechCrunch corroborated today the information WSJ and said yes, the event will take place on September 12th. However, they also do not yet have confirmation of the location.