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Apple intends to appeal after losing fight over exclusivity of the “iPhone” brand in China

Even before appearing to us as the most influential gadget of all time, in 2002 the brand "IPhone" had already been registered with the China covering the areas of computer hardware and software.

Behold, in September 2007 (five years later!), After the launch of the device we know so much, the company Xintong Tiandi Technology (XTT) registered the brand "IPHONE" to name your products made of leather and hand.

In 2012 Apple asked for exclusivity of the name, taking the case to Chinese authorities dealing with trademarks (trademarks) and, shortly thereafter, to the Beijing court of first instance but in both his request was also denied. After two failures, Ma tried to take higher education, but according to the Chinese newspaper Legal Daily the petition was also denied, as it failed to prove that the name was already popular in China in 2007.

This week, Apple's exclusivity with the “iPhone” brand was denied again. Disappointed with the result, she reported today to the South China Morning Post which will lead to the highest court, the Beijing Supreme People's Court.

We intend to request a retrial from the Beijing Supreme People's Court and we will continue to vigorously protect our trademark rights.

Because we are investing heavily in the Chinese market, we are not surprised to learn that Apple will spare no effort to preserve the name of its most important and profitable product.

(via 9to5Mac: 1, 2)