BrandZ 2020

Apple holds second place in ranking of most valuable brands, while Amazon opens the distance

Year goes on, next year, and Apple remains in second place in the BrandZ Top 100 Most Valuable Global Brands, ranking created by Kantar Millward Brown and for WPP to determine the most valuable brands in the world.

In 2017 and 2018, Apple lost the highest position to the Google, while the leadership Amazon in 2019 – and again now, in 2020.

BrandZ 2020

The difference is that, now, the distance between the first two places is much greater: according to Kantar’s estimate, the Amazon brand is currently worth $ 416 million (up 32% over the previous year), while Apple’s is worth $ 352 million (up 14%).

BrandZ 2020

The brand of Microsoft, in turn, surpassed that of Google and won the third place in the ranking, although both are almost glued. From the world of technology, the brands of Alibaba, gives Tencent It’s from Facebook also appear in the Top 10, in sixth, seventh and eighth places, respectively. It is also worth noting the debut of TikTok on the list – in 79th place, worth $ 17 million.

In 2020, specifically, the creators of the ranking incorporated a new metric – the performance of the stock price as of April this year – to take into account the impact of COVID-19 on the companies’ operations. It is not yet known how the new Coronavirus will impact the value of brands, but before the pandemic, the total value of Top 100 had an estimated 9% growth.

via Apple World Today