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Apple hires new head of marketing for Beats and advertising talent [atualizado]

After a few goodbyes, this week we only have news of Apple Park arrivals: Ma has hired two top advertising and marketing talent. Let's take a look at what's new?

Chris Thorne

Chris Thorne

The first arrival of the day, as informed by 9to5Mac, of Chris Thorne, who holds the position of CMO at Beats, subsidiary of Apple. The professional has a remarkable history, having gone through companies like Electronic arts, Honest Company and Forward.

As reported by Beats himself in a statement, Thorne responds to subsidiary president Luke Wood and oversees the company's global marketing initiatives to "encourage consumer acquisition, strengthen brand loyalty and relationship, and create increased sales."

Beats has been without a CMO since 2016, when Omar Johnson left the subsidiary two years after the Apple takeover; Another important marketing name at the company, Jason White, left the team in January of this year to head the communication of a startup of cannabis in Portland (USA).

About the new challenge, Thorne stated:

I admire everything Beats has achieved in the last 11 years. The company is not only at the multicultural intersection of music, technology and sports, but has also defined the niche as a category in a very short time. The brand continues to dominate the cultural conversation, and I am excited to join the team and contribute to its success.

Nick law

Meanwhile, as reported by the AdAge, Apple hired another important advertising name: Nick law, who spent the last year and a half as CCO of the multinational advertising and public relations Publicis Groupe.

Nick law

At Publicis, the world's third largest communications group, Law led creative initiatives for the company and helped rebuild the multinational's public image, as well as collaborating on campaigning for companies like Saatchi & Saatchi and BBH. Prior to that, the professional had spent 17 years at R / GA.

It is not clear what position Law will occupy at Apple, but it is known that he will leave Publicis in September, towards Cupertino. Law called change a "once-in-a-lifetime opportunity," classifying Ma as a brand he has always admired. Apple has not commented on the news.

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Good luck to both, then!

Update 6/27/2019 4:22 PM

According to the Adweek, Nick Law occupies a very high position in the Ma hierarchy: he being the first vice president of marketing communications integration from Apple.

More specifically, he leads Apple's digital marketing efforts and integrates them with Apple's other advertising initiatives across a wide range of media. Law will report directly to Tor Myhren, vice president of marketing communications at Ma, and work from Apple Park in Cupertino although the exact date of his arrival is not yet known.

via AppleInsider