Rose Byrne

Apple hires Netflix’s top engineer; Rose Byrne to debut new series

Apple’s cinematic universe doesn’t stop, and the latest news includes signings, new series, possible contracts and an analysis of the streaming.

Without further ado, let’s get to the news?

Apple hires Netflix engineer

After the launch of Apple TV +, the relationship between Apple and the giant streaming Netflix it was even more “shaken” – after all, both are now competitors in the same niche. However, this may have become even more personal after the Cupertino giant “stole” one of its most important employees, the engineer Ruslan Meshenberg, as disclosed by Wall Street Journal.

According to the publication, Meshenberg helped build the Netflix platform and participated in initiatives that were instrumental in creating the service, in addition to being one of the heads behind the many improvements seen in the Netflix user interface over the years. More precisely, he managed the platform’s infrastructure, ensuring that films were shown reliably.

The engineer joined Apple this week, as he himself published on Twitter, in the company’s “internet products and services” area; previously, the head of that operating niche was the former Twitter engineer, Michael Abbott.

New adventure!

Rose Byrne starring in new series

Apple is in the process of signing another production for its service catalog, this time a drama starring Rose Byrne (“Suddenly a Family”). The information is Variety.

Rose Byrne

Entitled “Physical”, the series will take place in a southern California beach community in the 1980s. The plot follows the story of a woman (Byrne) who struggles to live quietly amid the aggressions she suffers at home. One of the protagonist’s ways to escape from problems is the world of aerobics.

The series is written and produced by Annie Weisman (“Um Grande Garoto”), who also acts as showrunner of production. Alex Cunningham will be executive producer, along with Marty Adelstein and Becky Clements of Tomorrow Studios, who will produce the show for Apple.

There is still no information about the rest of the cast and a possible release date.

Apple TV + could win NFL sports package

While Apple continues to invest in original productions for its service, there is nothing to prevent the company from further expanding its catalog with content acquired by it – and not necessarily created / produced by the company.


In this sense, the The Atlantic informed that Apple could be the future distribution platform for the NFL Sunday Ticket, a private sports television package that broadcasts National Football League regular season games unavailable from local affiliates.

Currently, the DirecTV has the rights to that NFL package, but the deal ends this year. The expectation, then, is that DirecTV will not renew the agreement due to “changes in priorities”. Still, there is an obstacle to Apple’s possible plans: the NFL is not authorized to negotiate these packages with other companies, under existing terms. Nevertheless, the The Atlantic said it is “no secret” that NFL commissioner Roger Goodell and Apple CEO Tim Cook “are talking”.

In 2016, Apple was involved in another similar negotiation, however to acquire the rights to the package Thursday Night Football. Finally, the NFL ended up reaching an agreement with Amazon, which renewed for two more seasons in 2018, when it disbursed $ 130 million.

Agreement with Carmi Zlotnik

The former president of programming for Starz (United States premium television channel), Carmi Zlotnik, this week signed an agreement to enter the list of Apple TV + “fixed” executive producers, as reported by Variety.

Carmi Zlotnik

The news comes to light just three days after Zlotnik announced his departure from Starz, which means he was already talking to Apple. The executive is expected to start work in Cupertino next month, when he will join other names from television and film who have signed production contracts with Apple.

During his time at Starz, Zlotnik oversaw the production and development of series that include “Outlander”, “American Gods”, “Life”, “Black Sails” and “Power”.

Apple TV + productions among the most watched

A new report by Business Insider points out that among the top ten television content (series and films) broadcast during the last quarter of 2019, six were from Apple TV +. The data are from Parrot Analytics.

While mega-hits “The Witcher” (Netflix) and “The Mandalorian” (Disney +) are at the top of the list, the prevalence of Apple programs is “remarkable”, according to the firm. Check out the full list below:

  1. “The Witcher” (Netflix)
  2. “The Mandalorian” (Disney +)
  3. “Harley Quinn” (A.D)
  4. “Truth Be Told” (Apple TV +)
  5. “Servant” (Apple TV +)
  6. “See” (Apple TV +)
  7. “For All Mankind” (Apple TV +)
  8. “Raising Dion” (Netflix)
  9. “Dickinson” (Apple TV +)
  10. “The Morning Show” (Apple TV +)

To create the list, Parrot Analytics measured demand (according to data used by TV stations), audience involvement and the audience of the productions, while also considering the relevance of the content.

Let’s hope that the next Apple TV + productions remain as relevant as the current ones and that they attract even more attention to certain subjects.

via MacRumors, iDownloadBlog, 9to5Mac, Deadline, iMore