Area Health Apple's most unlikely eye-girl in recent years: the love affair started with Apple Watch, which discovered its calling in this segment, and has been gaining more and more space in Cupertino, with constant hiring, specialized resources, acquisitions and increased attention from Apple. Not all are flowers, however.
A report published today by CNBC exposed a troubled environment in the company's Health team. Eight sources close to the subject stated that there is a kind of thinking on the team: while one party is satisfied with the progress of the work so far, the other has bad eyes on Apple's focus on building new features for the project. iPhone or the Apple watch, stating that the team could handle much bigger challenges.
Tensions have been surfacing more frequently in recent months, but feelings of dissatisfaction on the part of the team have been developing for some years now. Disgruntled members contend that, with the power Apple has in their hands, the team would be able to work with much broader aspects of the medical industry, such as dedicated devices, health plans, telemedicine and hospital payment systems. Others argue that Ma use the intellectual properties of Beddit, startup acquired in 2017 and specializes in sleep monitoring.
The COO Reporting Health Team Jeff WilliamsWhich is described by the report as very interested in the industry but unable to keep up with day-to-day work or mediate conflicts within the team is understandable, considering that Williams is accumulating function over function within Apple. There is no Ma senior vice president for the area.
Because of internal problems, the team has seen the exit of some important names in recent times. Among the farewells, one can cite Christine Eun, an eight-year Apple veteran who left the company this month, and Brian Ellis, who returned to the Apple Music team last June after some time overseeing AC Wellness, would subsidize that they keep the clinics exclusive to Ma employees. Other recent outings include Matt Krey, Warris Bokhari and Andrew Trister.
All sources, who (obviously) asked to remain anonymous, agreed that the Sade segment remains a strategic bet by Apple, with strong investments by the company, and there are no signs of a change in this direction. Still, it is good that the company solves these internal problems if it wants to maintain a free and undisguised course in this trajectory.