The presentation of the new streaming of music from Apple in today's keynote is almost certain. We only have a lot of rumors from several different vehicles, as to end the CEO of Sony Music, Doug Morris, still "confirmed" yesterday during an interview that the news is really coming.
Looking from the outside, it is difficult to bet a lot on this new service. Even if it is reformulating the existing j Beats Music, Apple is arriving late as a joke and this is a market that already has players quite consolidated and praised, like Spotify. But this, analyzing it coldly, without really knowing the "Apple Music", and dismissing the fact that Apple is a leader in the online music market, has billions and billions of dollars in the bank, and has assembled a top team for this project.
No wonder that, according to Associated Press, Apple has big ambitions for this project: without specifying an exact deadline, sources say it wants to achieve 100 million subscribers remembering that “Apple Music” should cost US $ 10 monthly.
To give you an idea of ​​what 100 million subscribers are, today all players the market for streaming total of 41 million songs. The largest, Spotify, has 15 million paid subscribers.
Apple's big advantage over everyone is that it can integrate the service into its own mobile operating system and existing iTunes Store accounts. With that, owners of iPads and iPhones will be able to start using “Apple Music” with two touches, without having to download, install or configure anything.
[via TNW, Cult of Mac]
