Just over two weeks before the premiere of Apple TV +, the platform news streaming from Ma continue to emerge and show that the giant is willing to go further and further to occupy a prominent place in the segment. Want to see? Let's go there.
The big news of the last days goes beyond a new series or movie: Apple is forming its own stadium, where you can make your own productions without partnering so far, all the original series advertised for Apple TV + are made with external studios, but Ma apparently wants the option, when needed, to act entirely alone.
The new stadium, called Masters, to be captained by Ma's audiovisual heads, Zack Van Amburg and Jamie erlicht. And the project already has its first production announced incidentally, what production! According to Hollywood Reporter, Apple will make a sequel to the famous series Band of Brothers and “The Pacific”, call Masters of the Air.
The series, based on Donald L. Miller's eponymous book, follows the actual story of the Eighth Area Bombers who fought the Nazis in World War II. Steven spielberg and Tom hanks, executive producers of previous series, will play the same role in the new production.
In addition to an extremely ambitious project for Apple, the announcement also represents a victory for Apple against one of its main rivals in the field. Band of Brothers how much “The Pacific”, after all, were performed by HBO, and the fact that Ma managed to lure the third part of the story to its land shows the company's strength in the segment even before officially entering it.
There is no more information about crew and cast from Masters of the AirBut surely we will hear much more about the series in the near future.
Meanwhile, Apple has ordered one more production: Ted Lasso, based on the character of the same name, played by Jason Sudeikis (Saturday Night Live), which has gained fame in NBC sports videos.
According to the Variety, the series expands Lasso's personality by portraying him as an idealistic football coach who is hired to run a football team in England, even though he has no experience in the area. In addition to starring, Sudeikis script and produce the series.
Bill Lawrence, who co-wrote the series pilot with Sudeikis, is executive producer through his company, Doozer Productions; THE Warner Bros. Television be the responsible studio. No shooting information yet or release date.
Apple is also intensifying the promotional actions of its already announced series. In a long interview for the Emmy Magazine, Apple TV + bosses Jamie Erlicht and Zack Van Amburg shared some information about See, series starring Jason Momoa (Aquaman), stating that viewers might expect something as high as "Game of Thrones".
The executives also talked about how the production built a world entirely made up of blind people, stating that many visually impaired actors as well as consultants, biographers and survival specialists were hired to form the most realistic experience possible.
The magazine issue, which featured the stars Jason Momoa and Alfre Woodard on the cover, there was an extra step for Apple to get out: a full-page ad highlighting the series “The Morning Show”, offered readers a three-month Apple TV + trial period. Magazines delivered by subscription even highlighted the reader's name.
Not bad, huh?
via MacRumors, 9to5Mac, AppleInsider