Just over two weeks before the debut of Apple TV +, the news from the streaming da Maçã do not cease to appear – and show that the giant is willing to go further and further to occupy a prominent place in the segment. Want to see? Well, come on.
The big news of the past few days goes beyond a new series or movie: Apple is forming its own studio, where he will make his own productions without the help of partners – until now, all the original series announced for Apple TV + are made with external studios, but Apple apparently wants to have the option, when necessary, to act entirely alone.
The new studio, called Masters, will be captained by the audiovisual heads of Apple, Zack Van Amburg and Jamie Erlicht. And the project already has its first production announced – in fact, what production! According to Hollywood Reporter, Apple will make a sequel to the famous series “Band of Brothers” and “The Pacific”, call “Masters of the Air”.
The series, based on the book of the same name by Donald L. Miller, will follow the true story of the Eighth Air Force bombers who fought the Nazis in World War II. Steven Spielberg and Tom Hanks, executive producers from the previous series, will play the same role in the new production.
In addition to an extremely ambitious project for Apple, the announcement also represents an Apple victory against one of its main rivals in the business – both “Band of Brothers” how much “The Pacific”after all, they were carried out by HBO, and the fact that Apple managed to attract the third part of its history to its land shows the strength of the company in the segment even before officially entering it.
There is still no more information about the team and cast of “Masters of the Air”, but we will certainly hear a lot more about the series in the near future.
Meanwhile, Apple has ordered another production: “Ted Lasso”, based on the character of the same name, played by Jason Sudeikis (“Saturday Night Live”), which gained fame in NBC sports videos.
According to the Variety, the series will expand Lasso’s personality, portraying him as an idealistic football coach who is hired to run a football team in England, even though he has no experience in the field. In addition to starring, Sudeikis will script and produce the series.
Bill Lawrence, who co-wrote the series pilot with Sudeikis, will be executive producer through his company, Doozer Productions; THE Warner Bros. Television will be the responsible studio. There is still no information about filming or release date.
Apple is also stepping up promotional activities for its already announced series. In a long interview for the Emmy Magazine, Apple TV + bosses Jamie Erlicht and Zack Van Amburg shared some information about “See”, series starring Jason Momoa (“Aquaman”), stating that viewers can expect something as epic as “Game of Thrones”.
The executives also spoke about the way in which the production built a world entirely made up of blind people, saying that many actors with visual impairments – as well as consultants, biologists and survival specialists – were hired to form the most realistic experience possible.
The magazine’s edition, which featured the stars Jason Momoa and Alfre Woodard on the cover, still had an extra step of disclosure by Apple: a full page ad, highlighting the series “The Morning Show”, offered readers a three-month trial period of Apple TV +. Magazines delivered by subscription even highlighted the reader’s name.
Not bad, huh?
via MacRumors, 9to5Mac, AppleInsider