Apple falls slightly and takes fifth place in corporate reputation research; Samsung has plummeting drop

Another day, another research in which the Apple conquers a pleasant position. This time, it was the Harris Polls which conducted a consultation with more than 30,000 consumers in the United States to list which companies are most reputable among those operating in the country. Despite a slight drop compared to the previous year, Ma still managed to stand out from most of its competitors and still saw one of its biggest rivals take an unprecedented tumble.

Harris Poll ranking of most reputable companies in the United States

Click / tap to enlarge.

The research methodology takes into account aspects organized into six categories: social responsibility, financial performance, vision and leadership, products and services, emotional appeal and work environment.

This year, the Cupertino giant won the fifth place in the general ranking, with a score of 82.07. in front of you, Amazon, leader for the second consecutive year with 86.27 points, and Wegmans (85.41), Publix Super Markets (82.78) and Johnson & Johnson (82.57). Among the technology companies in the Top 50, the list also Google eighth, with 82 points, in addition to Tesla (9; 81.7), Netflix (18; 79.86), Microsoft (20; 79.29), HP (29; 77.83), IBM (40; 76.9), Sony (42; 76.76) and Samsung (49; 75.17).

The South Korean deserves to be highlighted here for its homogeneous drop in relation to last year's survey: in the 2016 list, the company won an honorable seventh place with 80.44 points. Since then, with some particularly temperamental devices and a corruption scandal involving the heir to the company, 42 positions have been lost on the list apparently, the work of our Asian friends will be great to regain the reputation of yore.

To be fair, Apple also had a slight drop: in last year's ranking, Ma was in second place (behind only the same Amazon) and won 83.03 points. In other words, it is good that Tim Cook and his gang move so that this slight decade does not progressively turn into something catastrophic.

(via Apple World Today)