Wearable sales (IDC)

Apple expanded its leadership in the world wearable market during the 1st quarter

The Cupertino giant is the big boss of the wearable market a long time ago – thanks mainly to the continued success of the Apple Watch, From AirPods and brand headphones Beats, which count as a subcategory of wearables.

As if the company’s “invincibility” in this market were not enough, Apple expanded its leadership during the first quarter of this year, according to a new survey published by IDC.

According to data from the firm, sales of Apple’s wearables have increased by almost 60%, to 21.2 million units, in the first three months of the year – helping the company to capture almost 30% of this market.

Wearable sales (IDC)

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According to IDC, however, there was a drop in the sale of Apple Watches (caused by interruptions in the Chinese production chain during February and March); still, Apple achieved strong results thanks to the increased demand for AirPods and Beats headphones.

Consumers were clamoring for these sophisticated headsets, not only for the ability to play audio, but also to help them increase productivity, as many of them were forced to work from home and looked for ways to reduce ambient noise while they were connected to their smartphones and virtual assistants.

Second comes Xiaomi, which saw growth of 56.4% year-on-year with 10.1 million pieces of clothing sold. Samsung (+ 71.7%), Huawei (+ 62.2%) and Fitbit (-26.1%) are the other major manufacturers that make up the rest of the Top 5 of the research, respectively.

Overall, sales of wearables grew 29.7% in the first quarter of 2020 compared to the same period last year, totaling 72.6 million units. In the near future, Apple is expected to launch “AirPods Studio” and expand the Powerbeats Pro line with new colors.


Apple Watch Series 5

Apple Watch Series 5

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Cash price: from R $ 3,599.10Installed price: up to 12x R $ 333.25Sizes: 40mm or 44mmMaterials: aluminum, stainless steel, titanium or ceramicFeatures: GPS or GPS + CellularColors: diverseLaunch: September 2019

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AirPods Pro

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AirPods Pro

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Cash price: R $ 2,024.10Installed price: up to 12x R $ 187.42Feature: noise canceling wireless headphonesLaunch: October 2019


Powerbeats Pro

Powerbeats Pro

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Cash price: R $ 1,934.10Installed price: up to 12x R $ 179,08Feature: wireless headphonesLaunch: April 2019

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via AppleInsider