Apple drops from 5th to 29th place in reputation survey of American companies

Apple drops from 5th to 29th place in reputation survey of American companies

Most of the times when Apple it appears in some ranking of brands or companies, it is usually above dried meat, at the top of the list or always growing.

This is not the case, however, of the ranking carried out annually by Harris Poll, which lists the companies with the best reputations in the United States. If last year Apple was pompous in 5 place, while its rival Samsung falls precipitously, now it was Ma's turn to suffer a beautiful fall.

Harris Poll 2018

This survey was carried out since 1999 and this time 25,800 adults in the USA were interviewed about the reputation of the “most visible” corporate brands, during the period between December 11th and January 12th.

Believe it or not: in the 2018 survey, Apple dropped exactly 24 positions, going from 5 to an uncomfortable 29 place. But she is not alone, in this fall: Google was also one of the companies that fell considerably, going from 8 to 28th place anyway, still a position ahead of Ma.

Harris Poll CEO John Gerzema told Reuters in an interview that Apple and Google probably lacked due to the fact that “they didn't present as many products that attracted public attention as it did at the time when Google launched free offers like the Docs word processor or Maps, and the former Apple CEO Steve Jobs introduced the iPod, iPhone and iPad ”.

The top companies this year are Amazon, which came in first place, Wegmans in second and Tesla, which ended up winning the third position specifically in relation to the company led by Elon Musk, the Harris CEO bet that the climb up to the top was given by the great appeal in marketing:

Elon Musk's Tesla has soared () with the strength to send the Tesla Roadster into space aboard a SpaceX rocket despite a passing success in delivering cars on time to Earth. He is an amazing modern carnival stylist. This attitude of "A Coisa Certa" is able to capture the public's imagination when all the news is incredibly negative. They are filling a void of optimism.

, it seems, not even the iPhone X and its Animojis managed to arouse the public's interest so much as to make Ma remain with a privileged place on that list. You can't always be up there, right?