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Apple Dominates Over Half of the “Audible” (Headset) Market

The fabulous popularity of Airpods It is well known and repeated at every turn that Apple's wireless headphones have, in a few years of existence, become icons of the pop culture of the current decade. But how about converting this phenomenon into numbers?

Of course, there are great numbers: International Data Corporation (IDC) recently released its latest market research Audible, that is, devices that fall into the category of wearables (wearable) and are specifically audio players, such as headphones. And Apple captured more than half of the segment, with 50.2% in market share in the second quarter of 2019.

Ma dispatched, in the period, 15.9 million mostly AirPods devices, of course, but also Beats headsets, like the new (and popular) Powerbeats Pro; This was a 218.2% increase over the same period last year when the Cupertino giant sold 5 million devices. According to IDC, Apple's dominance in the low-key segment of its flagship iPhone:

Apple led the audiences market by capturing 50.2% of share in the quarter. New products, such as the second generation AirPods and newer Beats models, helped the company grow 218.2% over the previous year. With iPhones at a challenging time, Apple's apparel business especially with the popularity of AirPods is helping the company once again become the "standard brand" of a segment, only this time audible.

THE Samsung, with the popularity of its subsidiary JBL, captured second place in the survey, with 3.3 million handsets shipped and 10.2% of the market. Xiaomi, Bose and Resound (company with me Jabra) completed the Top 5, while the “Other” category, which renames the other manufacturers in the segment, still has a considerable market share (22.3%, to be exact).

One piece of data unites all manufacturers in the audio segment: the frightening growth year over year. Xiaomi, champion in metric, grew no less than 715% over the same period of 2018; Overall, the market saw a 250% jump in 365 days.

As a result, we see the formation of an independent market: soon, audiences will be a part segment, disengaging from the rest of wearable devices (another area in which Apple is doing very well, thank you). That's great, as more brands will be interested in the opportunity and present their own views of area handsets, with more options for consumers.

For all come!


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Official image: https://www.apple/shop/product/MRXJ2/airpods-with-free-supply-with-free

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Airpods

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Price: Starting at R $ 1,214.10Installment Price: at up to 12x from R $ 112.42Feature: wireless headphonesRelease: March 2019

via Apple World Today