Apple advertising agency fires 50 amid strategy change

Apple debuts new colorful phase of its “Clicked with iPhone” campaign, including in Brazil

The campaign “Clicked with iPhone” (“Shot on iPhone”) Apple has been successful for a long time, and the company is still investing in it.

Starting this week, Apple starts a new phase of the campaign known internally as “Colors” ("Colors"). Obviously, the focus is on very colorful images and, as always, according to where they are being shown.

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According to TechCrunch, the new phase will run in a number of countries: Germany, Australia, Brazil, Canada, Chile, China, Colombia, South Korea, United Arab Emirates, Spain, United States, France, Hong Kong, India, Italy, Japan, Malaysia, Mexico, New Zealand, United Kingdom, Russia, Singapore, Switzerland, Switzerland and Turkey.

With rumors of major improvements coming to the “iPhone 7” camera, it is quite possible that this campaign will still last a long time.